Monday, September 14, 2009

Standard Chartered Bank Signs 4-Year Deal with Liverpool

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Liverpool F.C.Liverpool announced the club's largest ever commercial agreement on Monday, the English Premier League club sealing a four-year shirt sponsorship deal with Standard Chartered Bank.

Financial details were not disclosed but the tie-up has been reported to be worth 80 million pounds ($133 million) for the British bank's logo to replace Danish beer brewer Carlsberg, who have sponsored Liverpool since 1992.

The five-times European champions said the agreement would begin next July and run until the end of the 2013-14 season.

News courtesy: Reuters

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2 Comments:

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September 14, 2009 at 10:17 PM

 
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